For the RDW, I developed and led the communication and PR strategy for the Self Driving Challenge, an innovation programme bringing together masters and bachelor of institutes in the field of autonomous driving. Starting from a largely blank canvas, I helped position the challenge as a future-facing platform for smart mobility, inspired by the ambition to become the autonomous-driving equivalent of the Solar Challenge.

My responsibilities included strategic communications, recruitment of educational institutions and student teams, and the co-creation of the final event, both in organisation and content. In addition, I coordinated media relations and on-site production, working closely with press, film crews and partners to maximise visibility and impact.